Senior Marketing Manager, EMEA

PolyAI is hiring a Senior Manager, EMEA Marketing to own our marketing strategy and pipeline contribution across the region. You will lead the field events, campaigns and webinars that build awareness and demand among enterprise buyers and developers in EMEA, and set the regional marketing plan with Sales, Partnerships and the global Marketing team.

This role suits a hands-on marketing leader who has helped a platform or developer-led business move from product-led growth (PLG) to a sales-led (SLG) motion. You will adapt global programs to local markets, report on regional results to senior leadership, and coach the people and agencies who deliver the work.

What you'll do

• Own the EMEA marketing plan, budget and pipeline targets, and agree priorities by country and segment with regional Sales leadership.
• Lead the field events program across EMEA, including owned events, roadshows, executive dinners and sponsored industry and developer conferences, from strategy through to on-site execution.
• Run the webinar and virtual events program, with local-language and time-zone relevant content, speakers and follow-up.
• Build integrated campaigns with Demand Generation, Content and Product Marketing, with clear targets for registrations, meetings booked and pipeline influenced.
• Work with Developer Marketing and Product on platform events such as workshops, hackathons and meetups, and turn developer engagement into sales-ready accounts.
• Define the handoff from product-led signals to Sales and Partnerships, including lead routing, follow-up plays and shared reporting.
• Build relationships with regional partners, agencies and event organisers, and manage vendors and contracts.
• Report on cost per outcome, conversion and ROI to Marketing and Sales leadership, and adjust the plan using the data.
• Manage and develop [X] direct reports and agency partners, and set a high bar for quality and collaboration.

What you'll bring

• 3-5 years in B2B marketing, with significant experience in field marketing, events and campaigns, including recent regional or EMEA leadership.
• Experience marketing a platform, developer or technical product, and an understanding of how a PLG motion transitions to a sales-led model.
• A record of owning a regional marketing plan and budget and meeting pipeline targets, with results you can quantify.
• Strong working knowledge of EMEA markets, including cultural, language and regulatory differences (for example GDPR) that shape programs.
• Experience managing people, agencies and vendors, and building a team culture that is collaborative and accountable.
• Close partnership with Sales leadership on lead quality, routing and attribution, using tools such as Salesforce and a marketing automation platform.
• Clear, collaborative communication with technical audiences and senior executives.
• Willingness to travel for in person events 

💰 Participation in the company’s employee share options plan

🏝 Tenure-Based PTO: You will receive 25 holidays when you join and will gain an additional 1 day after 2 years of service, then 1 day each year until capped at 32 holidays

🏡 Flexible working from home policy

🌎 Work from outside of the UK for up to 6 months each year

🫂TELUS Health EAP 24/7 - offers you and your chosen family confidential, judgment-free support for any work, health, or life challenge

🧡 Enhanced parental leave

🚲 Bike2Work scheme

📚 Annual learning and development allowance

🏡 We’re all about making WFH work for you - that’s why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!

👨‍👩‍👧 Company-funded fertility and family-forming programmes

🌸 Menopause care programme with Maven

🏥 Private healthcare and dental cover, discounts on gym members and relaxation apps, and access to a range of mental health programs

🌎 Sabbatical Program: 5-week paid sabbatical available after 5 years of employment