Senior User Acquisition Manager

About the Role

Own and scale Meta paid acquisition for an early-stage AI-powered B2B SaaS company, helping shift growth toward small and midsize businesses. You will work across performance marketing, creative, product, and measurement to build a testing program that drives sustainable growth.

What You'll Do

• Set Meta budget allocation and campaign strategy, managing seven-figure monthly spend against ROAS and LTV:CAC targets.

• Analyze campaign results, identify creative patterns, and provide the in-house creative team with structured, data-backed briefs.

• Run a high-velocity testing program across audiences, creative, campaign structures, and micro-personas.

• Connect channel performance to unit economics and incrementality, partnering on attribution and measurement.

• Build tools, automations, and workflows, using AI where it can make user acquisition faster and more autonomous.

• Turn testing results into actionable insights that support the shift toward SMB and business audiences.

What We're Looking For

• At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.

• Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.

• Experience working closely with creative teams, developing data-led hypotheses, and creating effective feedback loops.

• Experience building tools or automating workflows with code or AI-native platforms.

• A track record of structured, fast-paced testing and clear communication with cross-functional partners.

Compensation & Benefits

Salary: $60,000 to $70,000 USD annually.

Location

Remote, with Paris, France as the primary location.