Director of Social

Company Overview

Role

What You'll Own

Social Strategy and Execution at Scale

• Full ownership of multi-channel social growth.
• Drive step-changes in reach, engagement, and cultural relevance. Incremental is not the goal.
• Build and execute an always-on, performance-driven social strategy that keeps the brand sacred while enabling experimentation.
• Translate company priorities into platform-native content and formats across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
• Bring a maker mentality. Partner with creative and other teams to make the work, and be comfortable concepting, creating, and shipping it yourself.
• Personally model best-in-class real-time engagement: on-brand, fast, human, and culturally aware. Walk the walk.
• Set the creative bar with exceptional taste and cultural judgment. Be original in formats and moments, not reactive to what's already saturated.

AI-Native Social & Community

• Design and deploy AI agents and workflows that manage community engagement at scale: listening, triage, response, and follow-through.
• Use AI to multiply what a small team can make: ideation, production, versioning, trend detection, creator discovery, and reporting.
• Decide what agents handle and what a person must handle, so brand voice and trust hold as volume grows.
• Keep testing new tools and ways of working. Keep what earns its place and drop what doesn't.

Creator & Influencer Partnership

• Partner with the leader of creator and influencer so social and creator run as one cultural strategy, with shared calendars, briefs, and moments.
• Turn creator and talent content into platform-native social, and give that team the cultural reads and formats that help their work land.
• Bring a cultural lens to partnership fit: does this person reflect where health culture is heading, or where it's been?
• Work with growth and performance teams so social drives measurable acquisition outcomes, not just reach.

Cultural Intelligence & Trend Leadership

• Obsess over where culture is heading in 12 to 24 months.
• Decode the behavioral "why" behind audience actions: what they engage with, who they trust, how health fits into their identity, and where Function has permission to show up.
• Identify cultural moments worth owning, define the moments Function should build, and set the criteria for knowing when they've landed.
• Apply cultural intelligence to platform strategy, content direction, and input on ambassador selection — removing subjectivity from creative feedback and grounding decisions in real signal.
• Map the cultural tensions Function navigates as it scales (access vs. luxury, data empowerment vs. health-tech skepticism) and help the brand move through them with intention.

Team Leadership

• Lead and develop a small team across social, content, and community.
• Set the direction, operating model, and performance standards for the team.
• Build an AI-native operating model that lets a small team produce the output of a much larger one.

Cross-Functional Leadership

• Collaborate closely and daily with creative, comms, and the creator and influencer team. Share ideas early and share credit.
• Communicate clearly on performance, cultural rationale, and strategic direction.

Performance & Accountability

• Define metrics that matter across social and community. Be accountable.
• Tie cultural and social work to business outcomes.
• Move fast without being sloppy. Own your calls and your numbers.

The Bar

You likely have

• Up to about 10 years of experience owning social strategy, content, and community. Recency matters more than tenure: extensive, recent AI-native experience can balance fewer years.
• Hands-on AI-native experience in social. You've activated AI across the work, including agents that manage community engagement, and can show the results.
• Recent, compelling social activations you can walk us through: the idea, how you made it, and what it did.
• Experience at culture brands, including creating something out of nothing in the earliest days.
• A history of highly collaborative work with creative, comms, talent, and creator teams.
• A proven track record of meaningful channel growth that drove real business outcomes.
• Experience leading and developing a small team.
• Deep operating experience in real time: cultural moments, news cycles, launches, live engagement.
• A genuine cultural intelligence practice — you can explain not just what performed, but why, and what it signals about where the audience is heading.
• Strong analytical instincts and fluency tying social performance to growth metrics.

You are

• A maker at heart. You partner well with teams, and you're comfortable making it happen yourself.
• Passionate about helping 8 billion people live 100 healthy years.
• Biased toward action, now.
• Someone with great taste and sound judgment.
• Highly collaborative. People in creative, comms, and creator want to work with you again.
• Fast, decisive, and comfortable being accountable in public.
• Detail-obsessed, but not precious.
• Equally comfortable in strategy decks and in the comments section.
• Opinionated about culture and curious about what's driving it.
• A builder of teams, systems, and trust.

To be a strong fit, you embody our Core Values:

• Ruthless Prioritization: 
  • We don’t let perfect get in the way of progress.
  • We move quickly to drive value, not perfection.
  • We prioritize what drives impact.
  • We never compromise on standards of excellence.
• Member-First, Always: 
  • We design and deliver like we’re caring for someone we love.
  • We create clear, actionable, human experiences.
  • We prioritize responsiveness, peace of mind, and outcomes.
  • We empower members with truth, clarity, and care.
• One Team, Moving Fast:
  • We are aligned in purpose, prioritization, and speed.
  • We gather diverse perspectives to make informed decisions.
  • We clear paths for each other and move fast together.
  • We communicate clearly and respectfully, rallying around shared goals. 
• Radical Ownership, Relentless Execution:
  • We don’t just ship—we own outcomes and drive results.
  • We act with urgency and precision.
  • We anticipate, initiate, and follow through.
  • We meet challenges with grit and pragmatism.
  • We embrace new tech to deliver better outcomes.
• Mission Over Ego: 
  • We are ruthlessly aligned to our mission—and leave ego at the door.
  • We disagree and commit.
  • We don't tolerate politics or withholding information.
  • We operate with honesty, transparency, and respect.
• Sustained Integrity in Every Detail:
  • We earn trust by obsessing over accuracy, quality, and clarity in everything we do
  • We prioritize clinical precision—data must be right.
  • We sweat the details because outcomes depend on them. 

Why You'll Love Working With Us: