Founding GTM Lead

About the Role

As the first commercial hire at an early-stage AI compliance software company, you will shape go-to-market strategy and build the sales function. The role supports a regulatory compliance platform serving manufacturers and retailers across Europe, and your work will influence how the product reaches and serves its market.

What You'll Do

• Develop go-to-market and pricing strategies, and build the sales organization.

• Generate prospective customer interest through events, content marketing, and webinars.

• Manage the full B2B sales cycle, from initial conversations and lead qualification through closing.

• Collaborate with product and engineering teams to support customer handoffs and share market insights that inform the product roadmap.

What We're Looking For

• Experience in software or SaaS sales, with a record of owning the full sales cycle from qualification to close.

• Experience building or scaling a sales team.

• Experience generating demand through events, content marketing, or webinars.

• Daily use of AI tools as part of your core workflow.

• Fluency in German and English, along with strong interpersonal and communication skills.

• Comfort with Excel, PowerPoint, sales presentations, and white papers.

• B2B SaaS experience is relevant; LegalTech or RegTech experience is a plus. Marketing or creative skills, such as video production, are also beneficial.

Compensation & Benefits

Salary range: €95,000 to €105,000 annually.

Location

Hybrid, with on-site work four days per week in Munich, Bavaria, Germany.