Growth Lead

About the Role

This is a hands-on, end-to-end marketing role at a seed-stage AI platform built for the hospitality industry. You will own everything from positioning and demand generation to field marketing and founder thought leadership, acting as a solo operator who uses AI tools to achieve the output of a full marketing department.

What You'll Do

• Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.

• Create video content, use cases, and webinars that demonstrate product value.

• Conduct competitor analysis across the hospitality and broader AI landscape.

• Own the blog, design assets, and run experiments with media formats like newsletters, podcasts, and influencer partnerships.

• Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.

• Develop and amplify founder thought leadership on LinkedIn and other channels.

• Design and optimize paid ad campaigns with creative direction.

• Refine signup funnels and build lead generation into a scalable, tightly targeted machine.

What We're Looking For

• 5 or more years of marketing experience at a B2B SaaS or AI company, with demonstrated ownership of end-to-end campaigns from positioning through execution.

• Proven track record building and executing paid acquisition campaigns with measurable conversion metrics.

• Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).

• Strong portfolio demonstrating campaign ownership and measurable results.

• Experience creating positioning and messaging for technical or complex products.

• Background producing marketing content such as blog posts, case studies, video scripts, or use case documentation.

• Experience planning and executing webinars, virtual events, or in-person field marketing campaigns.

• Comfort with marketing analytics, conversion funnel optimization, and A/B testing.

• Experience at a fast-growing, Series A-to-C stage company running multiple concurrent marketing experiments.

• No hospitality background required; ability to learn the vertical quickly is what matters.

Compensation & Benefits

• Base salary: $150,000 to $240,000

• Equity: 0.20% to 0.75%

• Comprehensive health insurance and 401(k) match

• Visa sponsorship: Not available

Location

On-site in San Francisco, CA.