Growth Marketing Lead

About the Role

This is a senior, client-facing role at a fast-growing AdTech and performance marketing company that combines AI-driven creative intelligence with hands-on paid social execution. You will own high-impact client accounts end-to-end, sitting at the intersection of media strategy and creative performance to help brands scale efficiently across paid social channels.

What You'll Do

• Oversee annual media budgets of $5M to $50M across Meta, TikTok, and Google, driving efficient spend and account scalability.

• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.

• Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.

• Translate creative and media performance data into clear, actionable insights for clients, creative teams, and media buyers.

• Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement to improve media efficiency.

• Partner with forward-deployed creatives and media buyers to turn data insights into high-performing content and scaled campaigns.

What We're Looking For

• 4 to 8 years of paid media experience, with agency and/or consumer app background strongly preferred.

• Deep, hands-on expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management.

• Demonstrated sole ownership of client paid media accounts at approximately $1M or more in monthly spend.

• Experience managing campaigns across Meta, TikTok, and Google simultaneously.

• Strong ability to translate performance analytics into strategic recommendations and client-ready presentations.

• Experience leading client relationships and conducting quarterly business reviews with senior stakeholders.

• Comfort optimizing media efficiency through funnel strategy, offer testing, and measurement approaches beyond standard dashboards.

• Strong presentation and deck-building skills for clear communication in client meetings.

• Familiarity with mobile advertising measurement systems such as SKAN, AEM, and mobile measurement partners is a plus.

• Background in independent or boutique agency environments managing multiple client accounts is a plus.

Compensation & Benefits

Base salary range: $130,000 to $175,000 USD annually. Visa sponsorship is not available for this role.

Location

This role is fully on-site in New York City, New York. In-office presence is required full-time.