Sales Development Representative

About the team

The Go-To-Market Team is responsible for ensuring customers realize measurable value from the automation we deploy. From pre-deployment coordination through onboarding and long-term engagement, the team drives adoption, strengthens relationships, and ensures customers achieve meaningful operational outcomes.

Customer Success serves as the connective tissue between customers and internal teams, ensuring expectations are clear, communication is proactive, and execution is coordinated. The team also captures customer feedback and insights to continuously improve the product, delivery experience, and long-term customer outcomes.

About the role:

As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, helping translate market interest into meaningful sales conversations.

This is a high-visibility, performance-driven role with clear impact on company growth. You will work closely with Sales and Marketing to drive top-of-funnel momentum while building the foundation for a long-term career in sales. 

As Sales Development Representative, you will

• Identify and prospect target manufacturing accounts across SMB, mid-market, and enterprise segments
• Generate marketing qualified leads and schedule meetings for Account Executives
• Follow up on inbound interest from form submissions, webinars, trade shows, and campaigns
• Build outbound prospecting lists and execute multi-channel outreach via phone, email, and social platforms
• Monitor website engagement and identify high-intent prospects for proactive outreach
• Create and test outreach sequences to improve response and conversion rates
• Leverage tools including HubSpot, Salesforce, LinkedIn, and ZoomInfo to manage outreach and pipeline
• Collaborate closely with Sales and Marketing to align messaging and improve campaign effectiveness
• Maintain disciplined activity tracking and CRM hygiene

What makes you a great fit:

• 1–2 years of success in a structured outbound sales or business development environment
• Demonstrated ability to meet or exceed activity and pipeline KPIs
• Comfort communicating with Director, VP, and C-level stakeholders via phone and email
• Process-oriented mindset with strong attention to detail
• Ability to operate effectively in a fast-paced, high-growth environment
• Strong internal motivation and desire to build a long-term sales career
• Collaborative team player with a competitive drive
• Excellent English language skills (verbal, written)

Bonus points if you have:

• Experience selling into industrial automation, manufacturing, or other B2B industrial environments

Compensation: Compensation for this remote contractor role will be determined based on the scope of work, level of responsibility, and the contractor’s experience. The final compensation structure will be outlined in the independent contractor agreement.

Our Total Rewards

At Formic, we believe people do their best work when they feel supported both professionally and personally. For international consultants, we offer a focused set of benefits and engagement perks designed to support flexibility, ownership, and impact, including:

• Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
• Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
• Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy

Compensation Philosophy

Formic’s pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage within each local market. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.

Final offers are customized based on experience, geographic location, and local market considerations, along with a candidate’s preferred balance of cash and equity. Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.

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