Automation Sales Manager

About the team: 

Formic’s Sales Team is a high-energy group of industry experts focused on driving adoption of automation across SMB and mid-market manufacturing. The team partners cross-functionally to build territory strategies, educate manufacturing leaders, and grow pipeline through disciplined outreach and consultative selling.

About the role: 

As an Automation Sales Manager, you will drive revenue growth and market expansion across your assigned territory. You will develop and execute a territory plan, build deep knowledge of the local manufacturing landscape, and establish trusted relationships with key customers and partners.

You will evaluate customer requirements for automation projects, collaborate with Engineering and Solutions to develop concepts, and negotiate pricing and commercial terms with end users. This is an individual contributor role responsible for owning growth in the territory. 

If you’re motivated to deliver real customer impact while accelerating your career and earnings, we want to meet you!

In this role you will:

• Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
• Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
• Lead consultative discovery conversations and on-site visits with manufacturing decision makers
• Develop tailored automation solutions in partnership with Solutions and Engineering teams
• Advance opportunities through the full sales cycle from prospecting to contract execution
• Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
• Represent Formic at industry events and trade shows to expand market presence
• Maintain accurate CRM data, pipeline coverage, and forecast visibility
• Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy

What makes you a great fit:

• Proven success in full-cycle B2B sales with consistent revenue attainment
• Experience owning and growing a geographic territory independently
• Demonstrated ability to build pipeline proactively in new or under-penetrated markets
• Strong understanding of manufacturing operations and industrial buying processes
• Ability to navigate multi-stakeholder buying committees and technical decision makers
• Analytical mindset with the ability to quantify value and communicate ROI clearly
• Proficiency in Salesforce or comparable CRM systems
• Willingness and ability to travel up to approximately 75% within your assigned region
• Comfort operating in a fast-growth environment with evolving processes and priorities