Growth Marketing Lead

About the Role

This is a senior, client-facing growth marketing role at a fast-growing performance marketing company that helps brands scale paid social advertising through creative intelligence and AI-driven testing. You will own high-impact client accounts, lead growth strategy, and work cross-functionally with creative and media buying teams to drive measurable results.

What You'll Do

• Oversee annual paid media budgets of $5M to $50M across Meta, TikTok, and Google, driving efficient spend and account scalability.

• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.

• Develop cohesive growth strategies that place creative performance at the center of paid advertising programs.

• Translate creative and media performance data into clear, actionable insights for clients, creative teams, and media buyers.

• Identify and execute optimizations across funnel strategy, signal quality, offer testing, and measurement.

• Partner with forward-deployed creative and media buying teams to turn insights into high-performing, scaled campaigns.

What We're Looking For

• 4 to 8 years of hands-on paid media experience, with an agency background and/or consumer app experience strongly preferred.

• Deep expertise in Meta (Facebook and Instagram) paid advertising platforms and campaign management.

• Proven sole ownership of client paid media accounts at $1M or more in monthly spend, not just shared responsibility on large enterprise accounts.

• Experience managing campaigns across Meta, TikTok, and Google simultaneously.

• Strong analytical skills with the ability to turn performance data into strategic recommendations.

• Excellent presentation and deck-building skills for clear communication in client-facing settings.

• Experience leading QBRs and presenting growth strategy to senior stakeholders.

• Familiarity with mobile advertising measurement systems including SKAN, AEM, and mobile measurement partners (MMPs) is a strong plus.

• Background at a lean, independent agency or startup environment preferred over large holding-company agencies.

Compensation & Benefits

Base salary: $130,000 to $175,000 USD annually. Visa sponsorship is not available for this role.

Location

This role is fully on-site in New York City, New York. Candidates must be willing and able to work in the office full-time.