Founder's Associate

About the Role

This is the first full-time hire at an early-stage consumer nutrition brand based in Berlin, working directly alongside the founder across brand, product, and go-to-market. The role carries real ownership from day one and is central to shaping the company's Germany-first launch — with a potential co-founder path for the right person.

What You'll Do

• Own go-to-market strategy and execution for the German market, spanning brand positioning and early customer acquisition.

• Support the founder across day-to-day operations, brand, and product work with high autonomy.

• Coordinate a small team of student workers, interns, and a fractional performance specialist.

• Contribute to brand taste, style, and product positioning as the company finds its voice.

• Define early customer experiences and build feedback loops to inform product and brand iterations.

• Take on ad-hoc projects as priorities evolve in a fast-moving startup environment.

What We're Looking For

• 0–4 years of experience; strong generalist drive matters more than a specific background.

• Genuine feel for consumer brands and lifestyle products — this is not a pure SaaS or analytics role.

• Demonstrated taste and instinct for what makes a product and brand resonate with an audience.

• Experience or comfort coordinating small teams and external contractors.

• Fluent German speaker — this is a hard requirement given the Germany-first go-to-market.

• Berlin-based and fully available to work on-site.

• Ability to ramp up quickly, operate independently, and thrive in ambiguity.

Compensation & Benefits

Salary: €24,000–€36,000 per year. Equity: 5% ESOP. A co-founder path is on the table for an exceptional candidate. Visa sponsorship is not available.

Location

On-site in Berlin, Germany. Candidates must be based in Berlin and available to work from the office.