Founding GTM Lead

About the Role

This is a founding GTM position at an early-stage AI platform serving the government contracting market. You'll work directly with the founding team to build the go-to-market engine from scratch — wiring LLM-driven workflows and automation into a scalable growth system. Shipping systems and iterating fast matters more here than managing traditional campaigns.

What You'll Do

• Build an AI-powered GTM engine with enrichment pipelines, LLM-driven personalization, and agentic outbound workflows.

• Operate and integrate tools such as Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom LLM APIs.

• Run high-velocity growth experiments on messaging, channels, and ICPs — shipping daily and iterating weekly.

• Translate technical AI and product details into decks, demos, one-pagers, case studies, and landing pages.

• Design and execute end-to-end campaigns across email, paid/social, webinars, conferences, and ABM targeting federal primes, contractors, and government agencies.

• Own funnel metrics (CAC, LTV, conversion), build dashboards, and refine strategy based on data.

• Partner cross-functionally with product, sales, and deployment teams to align GTM with ICPs and delivery.

What We're Looking For

• 3–8 years in marketing, growth, or GTM, ideally at early-stage or high-growth startups.

• Proven track record building marketing systems from scratch: automation, attribution, and integrations.

• AI-native workflow builder who uses LLMs for enrichment, personalization, classification, and writing — with shipped automations across multiple platforms.

• Comfortable working with APIs and automation builders, even without writing production code.

• Experience marketing AI/ML, developer tools, or SaaS; familiarity with GovTech, compliance, or federal contracting ecosystems is a strong plus.

• Strong communicator who can turn technical product details into compelling customer-facing narratives.

• Must be a U.S. citizen or Green Card holder (legal requirement for government-adjacent work).

• Bonus: background in growth marketing, product marketing, or demand generation.

Compensation & Benefits

• Salary: $140,000 – $190,000 USD annually

• Visa sponsorship: Not available

Location

Hybrid — primary office in New York, NY.