Senior Product Marketing Manager, Plaque

As Senior Product Marketing Manager, Plaque, you will play a pivotal role in transforming CAD treatment by planning, developing, and executing Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team. 

Job Responsibilities:  

• Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities.
• Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization.  
• Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.  
• Collaborate across Marketing to ensure a cohesive marketing plan.  
• Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments.  
• Collaborate with Sales Training to build content for continued education of the salesforce.  
• Collaborate with Medical Affairs to build thought leadership content.   
• Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.  
• Closely manage timelines across all activities to drive execution.  Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs. 

Skills Needed:  

• Proven ability to establish/set marketing strategy and drive execution.  
• Critical and analytical thinking to solve business challenges.  
• Self-motivated, flexible, and entrepreneurial  
• Excellent presentation, written, and verbal communication skills.  
• Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results. 

Educational Requirements & Work Experience:    

• Bachelor's Degree in a related field, preferably business or science.  
• Minimum of  8 years progressive experience or 5 years plus an MBA, of relevant experience in marketing or market development.  
• Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption. 
• Experience within a start-up environment is preferred.  
• Experience in cardiology preferred  
• Field sales or field marketing experience preferred
• Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results.  
• Experience translating complex clinical evidence and health economics data to support value propositions and build commercial messaging.  
• Experience in close collaboration with cross-functional teams and sales organizations to drive campaign execution.  
• Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators. 

This position has an estimated base salary of $165,000 - $200,000 and bonus. #LI-Hybrid