Go-To-Market Engineer

About the team:

Formic's Marketing team is the growth engine behind our commercial expansion. We move fast, experiment boldly, and build systems that scale. We work in close lockstep with Sales, RevOps, and Leadership to generate pipeline, sharpen our message, and get in front of the right manufacturers at the right time. This team is small, high-impact, and driven - and we're looking for someone who can match that energy.

About the role:

As our Go-To-Market Engineer (GTM Engineer), you are the technical backbone of everything we build and ship in marketing. You own the systems, the stack, and the infrastructure that power our campaigns - and you bring the creative instincts to help shape what those campaigns should be in the first place.

You will architect and deploy multi-channel outbound systems, build and manage AI-powered workflows, produce campaign assets, and enable everything for measurement. You will be a key driver in our goal to aggressively scale our qualified lead volume this year.

You thrive at the intersection of technical precision and creative ambition. You are as comfortable setting up a new sequence in Apollo or Instantly as you are brainstorming a concept for a HeyGen video campaign or wiring up a custom Claude workflow to personalize outreach at scale.

In this role you will:

• Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
• Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
• Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
• Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data
• Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions
• Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance
• Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution
• Support A/B testing frameworks, analyze results, and translate findings into actionable iteration
• Maintain data quality and integrity across all marketing and sales platforms
• Act as an internal subject-matter expert on AI-driven GTM systems

What makes you a great fit:

• 3+ years of experience in GTM Engineering, Marketing Operations or a similar technical role
• Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment 
• Experience using AI tools - including Claude, OpenAI or similar LLMs - to automate, personalize, or accelerate GTM workflows
• Strong analytical mindset: you design experiments, analyze results, and measure what matters, using data to make decisions, not justify them 
• Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution
• Ability to manage multiple projects simultaneously in a fast-moving environment with shifting priorities
• Comfortable operating in a hands-on, high-ownership role where you are often building from scratch
• Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders
• Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science or similar field - or equivalent experience