About the Role

As our Developer Marketing Lead, you will own how the developer world discovers, understands, and adopts You.com's web search APIs. You will sit at the intersection of product, DevRel, and marketing, turning our technical differentiation into developer awareness and inbound pipeline.

You will report directly to the CPO and work closely with our DevRel, product, partnerships and marketing teams. You own the developer narrative and the content engine that drives it.

This role is for someone who has shipped technical content that moved the needle, understands how developers evaluate and adopt APIs, and can build a presence in the AI developer community from a position of genuine technical credibility.

Responsibilities

Own developer awareness across the full funnel: from first exposure on X or HN to first API call to production deployment
Produce technical content that earns trust: benchmark analyses, integration tutorials, launch posts, and comparison guides written for an engineering audience
Build and maintain a presence in the AI developer community on X, LinkedIn, and GitHub, engaging authentically and driving visibility to You.com's technical differentiation
Execute co-marketing deliverables with customers and partners: joint blog posts, demos, co-branded tutorials, and social amplification
Translate product launches into developer narratives with clear proof points and concrete use cases
Work with our DevRel team to develop demo repos, example workflows, and integration guides that reduce time-to-first-call
Instrument the developer funnel and use data to identify where awareness or activation breaks down
Represent You.com at AI developer conferences, workshops, and community events

Qualifications

Personally shipped technical artifacts (benchmark post, tutorial, integration guide, OSS project) that generated measurable inbound or community engagement
Deep understanding of the developer evaluation loop for APIs: how developers discover, trial, and commit to infrastructure
Active presence on X and LinkedIn with a technical audience
Active GitHub presence
Experience working alongside or within a partnerships motion, producing content and assets that support partner relationships
Strong writing skills for technical audiences; can explain tradeoffs clearly without over-simplifying
Data-driven approach to content prioritization: knows which outputs to double down on and which to cut
Background as a developer, technical PM, or DevRel engineer; has built with APIs and understands what friction actually feels like
Experience in AI infrastructure, developer tools, or API-first companies strongly preferred
20K+ followers across developer or AI-focused platforms is a plus

Description