Senior Founding Marketer (Growth, GTM)

About the role

We’re seeking a hands-on, founding marketer to build and lead the growth, GTM strategy, and brand storytelling for a early-stage healthtech company. This is a cross-functional, player-coach role responsible for shaping the marketing function from the ground up, driving revenue, user growth, and market momentum in collaboration with leadership.

What you'll do

• Define and execute a multi-channel GTM strategy to accelerate revenue and growth.

• Lead branding and storytelling to craft a compelling narrative and market position.

• Oversee paid advertising, social channels, partnerships, and influencer programs.

• Collaborate cross-functionally with product, sales, design, and customer success.

• Set budgets, forecast outcomes, and measure ROI across channels.

• Build, mentor, and scale the marketing function as the company grows.

• Develop and deploy high-impact marketing campaigns and dashboards to track performance.

What we're looking for

• Strong brand storytelling and positioning skills to create a compelling brand narrative.

• Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth.

• Experience collaborating with product, sales, design, and customer success teams.

• Analytical mindset with experience testing, scaling, and optimizing marketing strategies.

• Experience managing marketing budgets, forecasting, and measuring ROI across channels.

• Experience building and leading a marketing function.

• Proficiency with digital marketing channels (e.g., Google Ads, Meta, LinkedIn) and marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).

• Experience with influencer and partner marketing, including negotiation and campaign management.

• 2–5+ years of experience in B2C growth marketing, sales, or adjacent fields.

• Ability to develop and execute high-impact marketing campaigns.

Compensation & benefits

Salary: USD 35,000–70,000 per year

Visa sponsorship: available

Location

Primary location: Helsinki, Finland

Work arrangement: On-site