GTM Engineer

About The Team 

The GTM team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operations. 

What You'll Be Doing 

This is a systems‑first, strategic prospect engagement role. You’ll build, automate, and optimize the infrastructure that powers outbound and lead generation, not manage a list of manual tasks or spray generic messaging. 

Outbound Systems Design 

• Architect repeatable, data‑driven outbound systems across email, LinkedIn, and other channels 

• Define segmentation, prioritization rules, routing logic, and decision frameworks that scale with growth 

• Build workflows that capture, enrich, score, and route leads with minimal manual intervention  

Automation & Integration 

• Integrate CRM, enrichment, outbound, and GTM platforms into a cohesive stack 

• Leverage automation and AI to reduce manual work and accelerate pipeline creation 

• Develop inbound workflows to convert leads efficiently and deliver a positive lead experience 

• Build and maintain automation that reliably executes key GTM processes, from first touch through qualification  

Data Reliability & Systems Health 

• Design data pipelines and dashboards to monitor outbound performance and system integrity 

• Ensure clean, actionable revenue data across tools and workflows 

• Identify and fix bottlenecks in lead flow, conversion, and follow‑up  

Collaboration & Ownership 

• Partner with Sales, Marketing, and RevOps to translate strategy into systems that work 

• Define best practices and guardrails for outreach and automation 

• Own outbound tooling decisions and evolve the stack over time 

What We're Looking For 

• 6+ years experience in go‑to‑market operations, RevOps, GTM engineering, systems architecture, or related technical revenue roles 

• Strong understanding of CRM platforms (Salesforce, HubSpot), automation tools, and data workflows 

• Experience experimenting with integrating AI into GTM workflows and processes 

• Proven ability to architect scalable, automated GTM systems that reduce manual work 

• Comfort with analytics, dashboards, and monitoring KPIs tied to outbound performance 

• Experience integrating tools and building workflows that connect data, actions, and signals 

• Fluency with modern GTM stacks; ability to set up and evolve tooling in a high‑growth environment (e.g., Clay, n8n, Instantly, SalesNav, LeadIQ, Default Claude/ChatGPT) 

Additional Job Info:

• This position is for an existing vacancy