Sr. Marketing Manager

Role Overview

We are seeking a Sr. Marketing Manager based in Mexico to lead marketing strategy and drive pipeline generation. Reporting to the Senior Vice President, Sales & Marketing.

This role is responsible for identifying high-value automation opportunities, defining target industries and accounts, and building marketing campaigns that generate qualified leads for our sales team.

The ideal candidate understands industrial automation markets, can map complex ecosystems (OEMs, system integrators, suppliers), and is comfortable working closely with sales and engineering teams.

This role will involve periodic travel to the United States, approximately one week every two months, to collaborate closely with cross-functional teams and support key initiatives.

Key Responsibilities

Marketing Strategy

• Define and maintain Apera’s Ideal Customer Profiles (ICP) 
• Identify priority industries and automation opportunities 
• Develop the overall marketing strategy aligned with sales goals 
• Build and manage the marketing campaign roadmap 

Market Intelligence & Ecosystem Mapping

• Map industry ecosystems including: 
  • OEM manufacturers 
  • Tier suppliers 
  • System integrators 
  • Line builders 
• Track key industry developments such as: 
• • Automotive model launches 
  • Factory expansions 
  • Automation investment trends 
• Identify where automation projects are likely to occur 

Brand Awareness & Industry Presence

• Increase Apera’s visibility within the robotics and automation ecosystem 
• Grow Apera’s LinkedIn presence and thought leadership 
• Coordinate participation in: 
  • Robotics conferences 
  • Automation trade shows 
  • Industry events 
• Develop industry-relevant marketing content 

Sales Alignment

• Work closely with Sales and SDR teams to align marketing initiatives with pipeline goals
• Support account-based marketing campaigns targeting strategic accounts
• Ensure marketing activities generate qualified automation opportunities

Performance & Analytics

• Monitor campaign performance using HubSpot 
• Track marketing contribution to pipeline and revenue 
• Continuously optimize marketing programs 

Qualifications

• 7+ years of marketing experience in industrial technology, robotics, or automation 
• Strong understanding of B2B marketing and demand generation 
• Experience working with technical products and engineering audiences 
• Familiarity with account-based marketing and industrial ecosystems 
• Strong analytical and strategic thinking skills 
• Experience using HubSpot or similar CRM platforms 

What Success Looks Like

• Apera becomes increasingly visible within the automation ecosystem 
• Marketing consistently generates qualified leads for SDRs 
• Strong campaigns drive engagement with target industries 
• Marketing contributes directly to pipeline growth 

What we offer! 

Equity Participation 
As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth. 

Competitive & Transparent Compensation
We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected on target earning range is MXN $1,100,000 – $1,500,000 annually, inclusive of base salary and commission. 

Total compensation may be structured as a combination of base salary and performance-based bonus, with the overall earnings falling within this range and aligned to the achievement of defined marketing and pipeline generation targets. 

The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.