Sr. Product Marketing Manager

We’re looking for a Sr. Product Marketing Manager who will own the positioning and GTM strategy for our fraud detection and identity risk solutions, from messaging through pipeline impact. This is a high-visibility, high-autonomy role. If you thrive on ambiguity and can move fast with rigor, this opportunity may be a great fit for you. 

What You'll Do:

• Own the end-to-end GTM strategy across Checkr’s fraud detection and identity risk portfolio and specialized verification products
• Develop Checkr’s fraud narrative, connecting fast-moving trends with Checkr’s differentiated position and translating it into crisp, compelling messaging for mid-market and enterprise buyers 
• Ensure our sales and partnership teams understand the challenges we solve for our buyers, and equip them to handle complex, consultative deals with playbooks, talking points, and collateral
• Own market, customer, and competitive intelligence - from buyer research and win/loss analysis to competitive battlecards - and translate those signals into GTM strategy, pricing input, and product roadmap influence
• Represent Checkr in customer meetings and industry events as a subject matter expert 

What you bring:

• 6+ years of B2B product marketing experience; experience marketing to HR buyers is a strong plus, background in fraud detection, identity verification, risk, compliance, or security is a strong plus
• A track record of owning complex GTM programs end-to-end; you’ve built the strategy and plan and delivered measurable outcomes autonomously 
• Demonstrated ability to operate at the executive level - you’ve influenced roadmap decisions and earned credibility in rooms where you weren’t the most senior person
• Strong written and verbal communication, with a gift for persuasive storytelling. Your messaging is sharp, and you’re comfortable presenting to and fielding questions from executives and customers
• Comfort with ambiguity and a bias toward action, with an ability to thrive in fast-paced environments and juggle multiple initiatives successfully
• AI fluency and a knack for leveraging tools to drive efficiency and smarter workflows
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes