About the role

We are looking for a high-energy, results-driven Field Marketing Managers to own and scale our field marketing strategy across North America in various customer and partner segments - Startups, Enterprise, Partners, etc. In this role, you will be the driving force behind regional events and programs that build pipelines and accelerate revenue through in-person and virtual experiences.

We are seeking self-starters who thrive in a fast-paced environment, can operate independently with minimal oversight, and have a proven track record of building and executing impactful field programs that move the needle for sales. You will be responsible for the full program lifecycle — from strategy and sales alignment through execution and pipeline attribution.

Key responsibilities

Field Event Strategy & Execution

Own the end-to-end strategy, planning, and execution of field events across North America — including executive dinners, roundtables, workshops, regional conferences, and roadshows
Build and manage a regional field marketing calendar in close coordination with sales leadership and demand generation
Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
Manage sponsorships, venue relationships, speakers, and third-party event investments end to end

Pipeline Generation & Accountability

Drive measurable pipeline and revenue impact from every program — own pipeline targets tied to field marketing in North America
Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and sales follow-up
Work hand-in-hand with sales and BDR teams to build targeted invite lists and ensure strong attendance from priority accounts
Track and report on program ROI, pipeline sourced and influenced, and attendee engagement metrics

Cross-Functional Collaboration

Serve as the primary field marketing point of contact for North America sales leadership, ensuring programs align with territory plans and revenue goals
Coordinate with demand generation, content, product marketing, and brand teams to create compelling event collateral, messaging, and follow-up assets
Bring field insights back to the broader marketing team to inform campaign strategy and messaging

Operational Excellence

Manage field marketing budgets with a bias toward efficiency and measurable outcomes
Maintain project plans, timelines, vendor relationships, and logistics with high attention to detail
Build scalable, repeatable playbooks for field programs that can be replicated across regions and segments

Minimum qualifications

A proven track record of driving pipeline through field programs — you think in terms of pipeline and revenue, not just attendance
A highly self-directed and execution-oriented mindset — you move fast, take ownership, and don’t wait to be told what to do
Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously
Deep experience working cross-functionally with sales, BDR, and demand generation teams
Excellent communication skills — equally effective influencing sales leaders and collaborating with marketing peers
Comfort with the event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)

Preferred qualifications

7+ years of field marketing or event marketing experience in B2B SaaS — experience at a late-stage technology startup or hyper-growth public technology company is required
ABM experience and comfort using intent data to drive targeted event and account strategies
Experience at a high-growth startup or scale-up where speed and resourcefulness are table stakes
Experience supporting enterprise and strategic sales segments with high-touch, executive-level programs

Role-specific policy: For this role, we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

Description