Founding GTM & B2B Sales Lead

About the Role

This is a rare founding GTM hire at an early-stage healthtech startup building a data-driven, personalized health concierge platform for individuals and corporate clients. You will be the first dedicated commercial person on the team — there is no playbook, no inherited pipeline, and no SDR to hand you leads. You will write the rules.

The company targets B2B buyers including employers, insurers, clinics, and corporate wellness decision-makers, primarily in German-speaking markets. This role sits at the intersection of sales, strategy, and product feedback — and is ideal for a technically fluent, self-directed seller who thrives in zero-to-one environments.

What You'll Do

• Own the full commercial loop end-to-end: outbound prospecting, pipeline management, deal negotiation, and closing

• Identify and close partnerships with employers, insurers, clinics, and corporate wellness buyers

• Define and build the B2B go-to-market strategy from scratch — channels, messaging, pricing, packaging

• Manage and grow the pipeline autonomously using modern sales tools and AI-first workflows

• Negotiate contracts and pricing directly with founders and executive-level stakeholders

• Feed structured market and customer signal back into product, pricing, and operations

• Establish repeatable sales processes and lay the foundation for future GTM hires

What We're Looking For

Must-haves (dealbreakers):

• Native German and fluent English — the majority of prospects are German-speaking; German proficiency is mandatory

• 2+ years closing complex B2B deals in the €10k–€500k+ range, with a proven track record; healthtech, corporate benefits, insurance, or premium SaaS backgrounds preferred

• Full-time, on-site presence in Berlin (Mon–Fri); in-person work is non-negotiable

• Eligible to work in Germany without visa sponsorship — no visa sponsorship available

Required skills & experience:

• Hands-on proficiency with a modern sales tech stack: Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear and AI-first workflows

• Proven ability to build and own end-to-end B2B pipeline (outbound, inbound, partnerships) with full autonomy

• Experience negotiating pricing, packaging, and contracts with C-suite and founder-level buyers

• Startup or early-stage GTM experience — founding seller, first AE, or equivalent operator in a founder-led environment

• Demonstrated zero-to-one or early-stage experience: must have built or grown something from scratch, not just scaled within an established growth-stage company

Nice to have:

• Background or genuine interest in healthtech, corporate benefits, or insurance

• Experience translating customer feedback into product and operational improvements (voice of customer)

• Data-driven selling with AI-first workflow experience

Compensation & Benefits

• All-in OTE: €50,000–€60,000 per year

• Founding team equity opportunity (early-stage startup)

• Direct impact on company direction — close collaboration with founders

Location

• Berlin, Germany — fully on-site, Monday to Friday

• Remote work is not available for this role

• No visa sponsorship; candidates must already be eligible to work in Germany