Senior Designer, Brand and AI Systems

 

About the role

We're hiring a senior brand designer to own PolyAI's visual identity and to build the AI-native systems that let that identity scale. You are the day-to-day owner of how the brand looks and feels across campaigns, web assets, sales, events and video. You are also a design engineer at heart. You turn recurring design work into templates, automations and AI-assisted workflows, so the team can produce on-brand work faster without losing craft.

You will work with the Creative Director, the web and content teams, marketing, sales and product. This is a hands-on role with real ownership and a lot of range. One week you may be directing a launch video, the next you may be building a component library or an automated asset pipeline.

What you'll do

Own the brand

• Own and manage the brand identity across all marketing: website, events, advertising, sales materials, video and audio demos.
• Champion consistency across the company, including sales, product and people teams. Say no when it matters, explain why and offer a better option.
• Evolve the identity as the company grows, and document it so others can apply it correctly.
• Design web assets, including landing page visuals, page graphics and animation, and hand them to the web team and partners to build. This role does not build pages.

Build the AI-native design system

• Build and maintain a living brand design system: tokens, Figma libraries with variables and components, templates, and guidelines written for humans and for AI tools.
• Turn repeatable work into AI-assisted workflows, templates and generators that marketing, sales and product can use without a designer in the room.
• Automate production with scripts, AI coding tools and no-code tools, for example resizing and localising ad variants, generating decks and building video templates.
• Define quality guardrails for AI-assisted output: review checkpoints, acceptance criteria and feedback loops that prevent brand drift.
• Evaluate and adopt new AI design, image, video and audio tools. Share what works and what doesn't, and help the wider team build fluency.

Create and direct

• Concept and design campaign assets end to end: key visuals, paid and social creative, ebooks, one-pagers, sales decks, event materials and custom client content.
• Direct and produce video and motion work, from storyboard to final edit, using both traditional tools and AI-assisted workflows.
• Use design thinking to solve marketing problems, and work with the team to test and improve engagement and conversion.
• Repurpose content across channels.

Lead and collaborate

• Partner with design, motion, and development partners or agencies end to end: briefs, direction, review and quality.
• Partner with engineering and product so the brand carries through to product-adjacent surfaces.
• Explain design decisions to non-designers and tie them to business goals.

What we're looking for

• 7+ years of brand design experience, with a track record of owning a brand or identity at an applied AI, SaaS or other fast-growing technology company.
• A portfolio showing a brand system that grew and was applied consistently across channels. Case studies of tools, templates or workflows you built are a strong plus.
• Hands-on experience using AI tools in real creative workflows (generative image, video, audio and layout tools), with a clear view of their strengths, limits and risks.
• Design systems experience: Figma libraries, variables, components and design tokens. You can document a system clearly enough for others to use it.
• Comfort building. You can use AI coding tools (Claude Code) and light scripting or HTML/CSS to automate work and prototype tools, rather than waiting on engineering.
• Expert Figma and Adobe Creative Cloud skills, and strong presentation design.
• Strong typography, layout and art direction instincts, and the conviction to defend your decisions.
• Experience managing freelancers, agencies or junior designers.
• Strong stakeholder skills and clear written and spoken communication. You work well in a fast-moving, ambiguous environment.

Nice to have

• Motion and video skills (After Effects, Premiere Pro or similar), and the ability to direct video production.
• Experience designing with data: testing, analytics and conversion results.
• Web design principles and experience handing designs off to web teams or external web partners.
• Experience building or relaunching a brand at a fast-growing technology company.
• Experience designing for developer audiences or technical products.

Benefits

💰 Participation in the company’s employee share options plan

🏝 Tenure-Based PTO: You will receive 25 holidays when you join and will gain an additional 1 day after 2 years of service, then 1 day each year until capped at 32 holidays

🏡 Flexible working from home policy

🌎 Work from outside of the UK for up to 6 months each year

🫂TELUS Health EAP 24/7 - offers you and your chosen family confidential, judgment-free support for any work, health, or life challenge

🧡 Enhanced parental leave

🚲 Bike2Work scheme

📚 Annual learning and development allowance

🏡 We’re all about making WFH work for you - that’s why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus!

👨‍👩‍👧 Company-funded fertility and family-forming programmes

🌸 Menopause care programme with Maven

🏥 Private healthcare and dental cover, discounts on gym members and relaxation apps, and access to a range of mental health programs

🌎 Sabbatical Program: 5-week paid sabbatical available after 5 years of employment