Copywriter (Hybrid NYC) - 1106 (Referral Do Not Apply)

About the role

The Personalized Content team sits within Etsy’s larger Buyer Retention Engagement Marketing (REM) organization. We create relevant, inspiring content that helps buyers discover products, shops, and stories they will love across Etsy’s app, website, email, and other retention marketing channels.

We are looking for a thoughtful, collaborative Copywriter to help plan and create copy for marketing spaces in the Etsy app and on Etsy.com, as well as onsite and in-app landing pages supporting REM campaigns and other marketing moments. This role is ideal for someone who can move comfortably between strategic content planning and hands-on copywriting, while balancing customer relevance, brand voice, clarity, and performance.

When bandwidth allows, this contractor may also support additional content needs, including messaging for “stash” collections that fuel Etsy’s machine-learning-powered email and onsite collection recommendations.

What you’ll do

• Plan and write copy for marketing spaces across the Etsy app and Etsy website.
• Develop copy for onsite and in-app landing pages supporting REM campaigns, seasonal moments, and other marketing initiatives.
• Partner with marketers, designers, strategists, and cross-functional stakeholders to translate campaign objectives into clear, compelling customer-facing messaging.
• Adapt messaging across placements, audiences, and customer journeys while maintaining a cohesive Etsy voice.
• Contribute to content briefs, messaging frameworks, copy reviews, and editorial QA.
• Incorporate feedback from partners and stakeholders, balancing customer needs, business goals, brand considerations, and channel constraints.
• Support content iteration and optimization by using performance learnings, research, and team feedback to improve clarity and relevance.
• When capacity allows, create messaging for stash collections used in personalized email and onsite recommendation experiences.
• Manage multiple projects and deadlines with appropriate communication about progress, tradeoffs, and risks.

What we’re looking for

• 10+ years of experience writing copy for digital marketing, product marketing, content marketing, editorial, or a related field.
• Experience writing for digital experiences such as websites, apps, landing pages, lifecycle or retention marketing, or other customer-facing product surfaces.
• Strong command of concise, customer-centered copy and the ability to write within defined character counts, layouts, and channel requirements.
• A collaborative working style and comfort partnering with creative, marketing, design, product, and other cross-functional teams.
• Ability to manage multiple workstreams, incorporate feedback, and deliver high-quality work on deadline.
• Strong attention to detail, editorial judgment, and commitment to accuracy and accessibility.
• Comfort working in an evolving environment where priorities, inputs, and creative needs may change.

Nice to have

• Experience with personalization, lifecycle marketing, retention marketing, ecommerce, marketplaces, or recommendation systems.
• Experience writing content for in-app or onsite placements and landing pages.
• Familiarity with content systems, experimentation, analytics, or writing for machine-learning-enabled experiences.
• Experience developing structured messaging or metadata for content collections.
• Interest in Etsy’s marketplace, independent sellers, and the people and stories behind the products they create.

Success in this role

Success means delivering clear, compelling, on-brand copy that helps Etsy customers discover relevant content and products across app and web experiences. The right person will bring strong writing craft, dependable execution, thoughtful collaboration, and the judgment to make complex content needs feel simple for customers.