Webinar Registration & Email Marketing (Remote - US & Canada)

Dermsquared is seeking an experienced Freelance Webinar Registration Marketing Specialist to drive healthcare professional (HCP) registration and attendance for a growing portfolio of sponsored virtual webinars. This role is responsible for developing and executing high-performing, multi-channel marketing campaigns that increase webinar registrations, engagement, and attendance. 

The ideal candidate is a performance-driven marketer who can translate complex clinical or pharmaceutical topics into compelling campaigns that motivate healthcare professionals to register and attend. 

Key Responsibilities 

Webinar Campaign Strategy & Execution 

• Develop end-to-end marketing campaigns for each sponsored webinar. 
• Create registration-driving messaging, value propositions, and promotional strategies. 
• Build and manage webinar promotion timelines and campaign calendars. 
• Optimize campaigns to maximize registration volume and attendance rates. 

Copywriting & Content Development 

• Write compelling webinar marketing copy across channels. 
• Create email subject lines, headlines, body copy, CTAs, and registration landing page content. 
• Develop promotional messaging tailored to healthcare professional audiences. 
• Create webinar nurture and reminder email sequences. 

Email Marketing 

• Build and deploy campaigns within Iterable. 
• Create segmented email journeys and automated reminder workflows. 
• Configure registration and engagement-triggered campaigns. 
• Monitor campaign performance and optimize based on results. 

Creative Development 

• Design promotional assets using Canva or similar tools. 
• Create email graphics, social media assets, digital advertisements, and webinar promotional materials. 
• Adapt creative to sponsor branding requirements while maintaining Dermsquared standards. 
• Develop visually compelling campaigns that drive conversions. 

Social Media Marketing 

• Write and design organic social media posts. 
• Develop supporting promotional content across multiple channels. 
• Create social asset variations for campaign testing and optimization. 

Performance Optimization 

• Monitor registration trends and campaign performance metrics. 
• Develop creative, messaging, and targeting optimizations. 
• Identify opportunities to increase conversion rates and attendance. 
• Leverage data and campaign insights to improve future webinar performance. 

Qualifications 

Required 

• 3+ years of marketing experience focused on webinar, event, or demand generation campaigns. 
• Strong copywriting skills with demonstrated ability to drive conversions. 
• Experience building email campaigns and journeys in marketing automation platforms. 
• Proficiency in Canva or similar design tools. 
• Experience developing multi-channel marketing campaigns. 
• Strong project management and organizational skills. 
• Ability to work independently with minimal oversight. 

Preferred 

• Healthcare, pharmaceutical, medical education, or life sciences marketing experience. 
• Experience marketing to physician or healthcare professional audiences. 
• Familiarity with Iterable or other email building systems such as Salesforce Marketing Cloud, Hubspot, or Mailchimp. 
• Experience promoting webinars, virtual events, or educational programs. 
• Understanding of performance marketing principles and conversion optimization. 

Success Metrics 

This role will be measured on: 

• Webinar registrations generated 
• Webinar attendance rates