Market Research Methodologist – Report Quality & Insights Evaluation Expert

Mercor is partnering with a leading AI research company to improve how AI systems generate executive-level business reports and strategic recommendations. We're looking for experienced market research specialists to help define what excellent business research and reporting look like, create high-quality reports that address complex business questions, and evaluate AI-generated reasoning and outputs. This is a chance to apply expertise in research methodology to the development of next-generation AI systems that support business decision-making.

Responsibilities

Report Framework Development

• Define standards for high-quality business research reports and executive communications

• Establish best practices for evidence interpretation, research synthesis, insight generation, and recommendation development

• Help create evaluation rubrics that distinguish exceptional, average, and poor-quality outputs

Report Writing

• Analyse business questions generated by AI systems

• Synthesise research findings from multiple sources into clear, actionable recommendations

• Produce decision-ready reports comparable to research and insights deliverables presented to executive leadership

Session Scoring & Evaluation

Review AI-generated research and reporting workflows across:

• Consistency of reasoning and recommendations

• Accuracy of analyses and interpretations

• Appropriateness of confidence assessments

• Quality of logical reasoning

• Executive readiness of final outputs

Provide detailed feedback and scoring rationale.

Requirements

Must Have

• 3+ years of experience in market research, consumer insights, or customer research

• Experience at Kantar, NielsenIQ, GfK, Gartner, Forrester, Circana (IRI), Mintel, Euromonitor, or a comparable research organisation

• Expertise in survey methodology and questionnaire design

• Experience conducting concept tests, message tests, brand tracking, or customer research studies

• Experience producing executive-facing presentations and reports

• Excellent written communication skills

Preferred

• Experience across CPG, healthcare/pharma, financial services, retail, or consumer sectors

• Experience presenting findings and recommendations directly to senior executives

• Experience evaluating research quality, methodologies, and deliverables

• Experience managing large-scale research programs

Engagement Details

• Engagement Length: 1 month initially, with potential extension

• Commitment: 40 hours during the first week (training, calibration, and framework development), followed by approximately 15 hours per week for the remainder of the engagement

Why Join

• Help shape how future AI systems perform business research and insight generation

• Apply research expertise to cutting-edge AI evaluation work

• Work alongside senior consultants, researchers, and industry leaders