Vice President, Creative & Integrated Marketing

About The Role

We are seeking a dynamic Vice President of Creative & Integrated Marketing to lead brand expression and orchestrate high-impact, cross-channel marketing programs that drive awareness, engagement, and pipeline growth. 

Reporting to the CMO, this leader will unify creative excellence with integrated go-to-market execution — ensuring that every campaign, launch, and brand moment is cohesive, differentiated, and performance-oriented. 

This role blends visionary brand leadership with operational rigor, connecting storytelling to measurable business outcomes. 

Responsibilities 

Creative & Brand Leadership 

• Own the company’s creative vision and brand expression across all channels. 
• Ensure consistent, differentiated storytelling across corporate, product, and executive communications. 
• Maintain a high bar for design, copy, video, experiential, and digital creative. 
• Lead brand evolution initiatives as the company scales. 

Integrated Campaign Strategy 

• Develop and execute fully integrated marketing campaigns across digital, social, PR, events, field, partner, and content channels. 
• Partner with Product Marketing and Communications to translate product innovation into compelling market narratives. 
• Ensure coordinated messaging and timing across global teams. 
• Drive launch excellence for major announcements and category-defining moments. 

Pipeline & Performance Alignment 

• Align creative strategy with growth and demand generation objectives. 
• Ensure campaigns contribute measurably to awareness, engagement, and pipeline. 
• Collaborate with Growth Marketing to optimize creative performance across paid and owned channels. 

Cross-Functional Leadership 

• Act as the connective tissue between Creative, Product Marketing, Growth, Communications, and Field Marketing. 
• Establish structured briefing and planning processes to eliminate silos and ensure execution excellence. 
• Partner with Sales to align campaign messaging with customer needs. 

Team & Agency Management 

• Build and lead a high-performing in-house creative and integrated marketing team. 
• Manage agency relationships and production partners. 
• Implement scalable processes to increase speed without sacrificing quality. 

Key Outcomes 

• Best-in-class creative that strengthens brand differentiation 
• Seamless, coordinated campaigns across all channels 
• Stronger brand awareness and market presence 
• Increased campaign effectiveness and measurable pipeline contribution 
• Faster, more disciplined launch execution 

Skills And Qualifications   

• 15+ years of progressive leadership in brand, creative, and integrated marketing roles. 
• Experience leading integrated campaigns in high-growth B2B technology companies. 
• Strong creative instincts paired with performance marketing fluency. 
• Proven ability to align cross-functional stakeholders around unified messaging. 
• Experience scaling teams and managing agency ecosystems. 
• Executive presence and strong communication skills. 

Preferred 

• Experience in AI, enterprise technology, infrastructure, or high-complexity technical markets. 
• Experience supporting IPO-stage or public-company marketing environments. 
• Global campaign leadership experience. 

Leadership Attributes 

• Big-picture thinker with operational discipline 
• Highly collaborative and cross-functional 
• Creative yet data-informed 
• High standards, high urgency 
• Energizes teams and inspires bold work